Dove set off a firestorm with its 'racist' soap ad, but they're not the only ones - CNBC

In 2011, British chocolate brand Cadbury ran an ad comparing its Dairy Milk candy bar to supermodel Naomi Campbell. "Move over Naomi, there's a new diva in town," the headline said, next to a Dairy Milk Bliss bar.

Campbell complained that it was racist, saying: "It's upsetting to be described as chocolate, not just for me but for all black women and black people. I do not find any humor in this. It is insulting and hurtful." The company, now owned by Mondelez, apologized, saying it was "not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so."

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