Owners gaining new experience in retail
Updated 1:38 pm, Tuesday, December 13, 2016
Water Sweet Soap Company recently opened in downtown Edwardsville. The entire Sutterfield family worked at the store on opening day.
Water Sweet Soap Company recently opened in downtown Edwardsville. The entire Sutterfield family worked at the store on opening day.
Photo: Carol Arnett • IntellligencerThere is a new store in downtown Edwardsville ready to meet all your soap needs. Water Sweets Soap Company recently opened at 112 North Main St., part of the Metcalf Theater Building.
Gregg and Lisa Sutterfield are the owners of the store. On the night before opening, they and their family were working to finish setting up the store.
“We sell over 40 different bars of soap,” Lisa Sutterfield said. “Our bare bars are all natural.” The store sells men’s soap, shampoo soap and shave soap. “We have a coffee soap that we’re co-branding with Goshen Coffee,” she added.
The store also sells lotion bars, bath bombs, sugar scrub, solid bubble bath, lip gloss and face masks. “The face masks are the only thing we sell with preservatives,” Lisa Sutterfield said.
Lisa Sutterfield makes all the products sold at the store. “I made soaps for friends and family,” she said, and people suggested she sell it. “I always wanted to do something like this, but I never had time. Now my kids are older,” she said.
This is the Sutterfield’s first experience in retail sales. “There is a lot of new stuff to learn,” Gregg Sutterfield said. “Everything from bar codes to packaging to the lease and point of sale technology,” he said.
Gregg Sutterfield said that the packaging took more time and work than they had anticipated. “The time it took from design to delivery took longer than we thought,” he said. “We started working on it in June.”
“Alex, our son, has had retail experience and he will run the store,” Gregg Sutterfield said. Lisa Sutterfield will continue to make the products and will work at the store on weekends. Both of the Sutterfields have full-time jobs which they will continue. “This will be Alex’s full-time job, running the store,” Lisa Sutterfield said.
The store does not carry any liquids. “Anything that has water has to have preservatives,” Lisa Sutterfield said, so she chose not to carry them.
“Our tag line is ‘bathe clean.’ People eat clean, so we want them to bathe clean also,” Gregg Sutterfield said.
Their target market, they said, is everyone. “We’ll probably get more women,” Lisa Sutterfield said. “But we hope they will buy for men as well as for themselves.”
The Sutterfields said the store has many gift ideas for the holidays at various price points. “Our most expensive gift box is a build a bath box for $34.95,” Gregg Sutterfield said. It includes soaps and a towel in a gift box. “You choose the fragrance,” he said.
Customers can choose a bath bomb and soap in the same fragrance for a gift, Lisa Sutterfield said. “We have a wine glass and bath bomb that we call ‘just add water,’ for $9.95,” she said. Other gift boxes range in price from $10.95 to $24.95. Many are packaged in buckets instead of boxes.
Alex Sutterfield said that he looked forward to running the store. He said that soap is a product everyone needs. He, like his parents, has a favorite product, he said. “The coffee bars are great. Everybody who has smelled them loves them.”
Gregg Sutterfield said he likes the Ginger Lime scent. “It’s just a clean smell,” he said.
The salt soap bars are one of her favorites, Lisa Sutterfield said. “The salt gives it a very silky smooth, almost lotion-like texture,” she said. “The salt tends to kill the bubbles. It can also be exfoliating if you rub the bar on your skin,” she said.
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