SkinOwl founder Annie Tevelin says that there are a few reasons for the soap-bar resurgence. "I've seen a huge upswing in minimalist skin care, and the 'less is more' mantra has never felt more relevant," she says. "Solid soap bars are easy to use and efficient in that way — and, most importantly, people are finally seeing how well they work on the skin." There are even a few benefits to using soap bars over their liquid counterparts: They last longer, contain only the necessary ingredients rather than preservatives sometimes used in balms and gels, and require no plastic packaging, which is always a plus for the planet.
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